Monday, March 29, 2010
SEO techniques are divided into two categories:
1. Techniques that search engines recommend as part of good design known as White Hat SEO, and
2. Techniques that search engines do not agree and try to minimize the effect, referred to as Black Hat or spamdexing. White Hat SEO: An SEO tactic, technique or method is considered as a White Hat if it follows the following
* If in accordance with search engine guidelines.
* If not involve any fraud.
* Ensuring that the content index and search engine ranking is the same content, users will see.
* Ensure that web page content should be made to the user and not just for search engines.
* Ensure good quality web pages
* Ensure that useful content is available on the web page Always follow the White Hat SEO tactics and do not try to fool your site visitors. Be honest and you'll get something more.
Black Hat or Spamdexing: An SEO tactic, technique or method is considered as Black Hat, or if follow Spamdexing following
* Try to increase the ranking of which was rejected by search engines and / or involve deception.
* Redirecting the user of pages built for search engines
* Directing users to different pages from the search engine ranking pages.
* Serving one version of the page for search engine spiders / bots and another version of the visitor. This is called Cloaking SEO tactics.
* Using hidden text or invisible or with the page background color, use a small font size or hiding them within HTML code such as "no frames" section.
* Repeating keywords in Meta tags, and using keywords that are not related to site content. This is called Meta tag stuffing.
* Calculating the placement of keywords in a page to increase the number of keywords, variations, and density of the page. This is called the Keyword field.
* Creating a low quality web pages that contain very little content is very similar but not filled with key words and phrases. This page is called Doorway or Gateway Pages
* Mirror web site by hosting multiple websites all with conceptually similar content but using different URLs.
* Make a copy of the popular web sites featuring content similar to the original to a web crawler, but directing web surfers to unrelated or malicious website. This is called Page hijacking.